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Artistic Solutions and Production
Artistic Solutions and Production

Services Offered:
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Portfolio Quick-list:

ASaP Team Member:
Eric Sherman

Eric Sherman has been involved with the film industry throughout his entire life.

He was born in Los Angeles and grew up on the Hollywood backlots watching his father, Vincent Sherman, direct many of the movies’ greatest stars, including Humphrey Bogart, Errol Flynn, Clark Gable, Richard Burton, Paul Newman, Joan Crawford, Bette Davis, Rita Hayworth and Ava Gardner.

Eric graduated from Yale University where, after starting out as a Mathematics major, he co-founded the Yale Film Society and became Yale’s first "Scholar of the House in Film". His first movie, a documentary, CHARLES LLOYD -- JOURNEY WITHIN, was screened at the New York Film Festival and was reviewed by Variety as “...perhaps the finest film ever made about a jazz musician.”

He went on to produce, direct, photograph and edit numerous documentary portraits of leading scholars, artists, athletes and civic leaders.

In 1976 he founded Film Transform, Inc., a full-service production company which has made virtually every kind of “moving image” product: including feature films, television programs, educational series for PBS, documentaries, corporate profiles, instructional videos and commercials.

Recent projects which Eric has produced and/or directed have included the PBS series, FUTURES WITH JAIME ESCALANTE (which has won more than 100 awards, including the Peabody Broadcasting Award), THE MARILYN FILES (a 2-hour television program about the life and death of Marilyn Monroe), and the action-adventure movie, TRAINED TO FIGHT.

In 1997, Sherman co-produced and co-starred in PEP SQUAD, an independent feature by Steve Balderson, a former student of Sherman’s. Also in 1997, Sherman executive produced MYSTIC NIGHTS AND PIRATE FIGHTS, an independent feature directed by another former student, Doug Lively.

In 2000, Eric produced the film AFTER FREEDOM, written and directed by yet another former student, Vahé Babaian.

Eric continues with an active production slate, conducting all phases of film and/or video production, post production, marketing, distribution, and when appropriate, duplication and packaging.

In addition to his production activities here at ASaP, Eric Sherman serves as the Chief Consultant to The Gallup Organization—the world’s largest public opinion and marketing research firm—and its Motion Picture Industry Research Division. Eric has also been a directing and production consultant to Universal Studios, Paramount Pictures and The Mount Company. He has worked with several of Hollywood’s leading writers, actors, producers and directors, successfully ensuring on-time and on-budget delivery of their products.

Eric also teaches production, directing, and film business at two colleges: Art Center College of Design in Pasadena, and California Institute of the Arts (Cal Arts) in Valencia. He has given guest lectures at numerous other educational and cultural institutions, and he served as Mellon Lecturer on the Arts at Cal Tech.

He has written four books on filmmaking and the film industry, several of which are used as textbooks at colleges and universities around the world. These include DIRECTING THE FILM (currently in its 13th printing) and his most recent title, SELLING YOUR FILM -- A GUIDE TO THE CONTEMPORARY MARKETPLACE (the revised and updated 2nd edition of which was published in 1999). Eric is also a regular columnist for the magazine MovieMaker.

He is a member of the Board of Trustees of the American Cinematheque, and biographies of him appear in Marquis’ WHO’S WHO and numerous other publications.

Eric describes the overall purpose of his work as being, “to improve the quality and aesthetic excellence of motion pictures for the benefit of audiences around the world.”

Eric heads up our Film/Video/Radio Department here at Artistic Solutions and Production (ASaP).



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