The success of every product begins with an idea. The difference between a great idea and a mediocre one can mean a loss or gain of millions of dollars for your company. The creative people that you will find at Artistic Solutions And Production (ASAP) have a long history of coming up with million dollar ideas for companies such as Disney, Warner Brothers, Mattel, DreamWorks and MGM, to name only a few. These companies understand the value of working with a great creative team. Let us help you create your million dollar idea.
Please refer to the left column of this page for the innovative services that our Concept Department can provide you.
What makes up a Creative Brainstorm & Idea session? A creative brainstorm session comes in essentially 3 parts: (1) Product Research, in your target product markets; (2) A Creative Brainstorm & Idea Session, which consists of a group of qualified professionals, yourself included, familiar with the current markets that your possible product will be promoted to. In these sessions, current market research is presented, and the professionals spend either 1/2 day or a full day coming up with as many viable ideas that are possible in the time allotted. (3) After the brainstorm session Concept Sketches are created by our Concept Artists to represent the best ideas that came out of the session. These concept sketches can be used as the basis to create Presentation Art or to go directly into Product Feasablity Testing .
How are 3-D Product Concept Renderings presented? Using sophisticated software programs such as Strata 3D CX, auto•des•sys FormZ and Radiozity your 2D concept will be rendered digitally in three dimensions, allowing it to be viewed on all sides, as well as top and bottom. Having your product created in a 3D program will allow you to give sophisticated presentations of your product idea before getting involved in the expensive model making process.
What are B-Sheets? An engineering term for a more detailed rendering than an A-Sheet. An A – Sheet is a very rough concept sketch of a 3D product. A B-Sheet is a much tighter sketch of a product showing the product from at least 3 views and often including colors and PMS color specifications. After the B-Sheet, the sketch is made into a “control drawing” or a CAD drawing with exact measurements from all views. Both B-Sheets and control or CAD drawings are needed as information to make a final model of the 3D product.
What is involved in Presentation Art? Presentation Art can involve a series of boards or set-ups designed to present your idea or product in a dazzling professional manner in order to assure a positive result with your client or venture capitalist. Presentation boards work hand in hand with Trend Boards that place your restyled product in a lively context of the latest design trends.
What is a Trend Board ? A Trend Board is a presentation board that is made up after the most current research has been done in the target markets of your choice. This information is presented on a board and is utilized during a Brainstorm & Idea Session to display the current trends in similar products, color palettes, packaging, and product promotion. It comprises the essential information needed to give Creative Professionals a solid reality on what is happening in existing markets subsequent to their coming up with viable ideas for the success of your product.