After many years of taking products from concept to manufacturing to the marketplace, we have worked out a simple 4 phase process with specific steps. With experience, we have discovered that if these steps are followed it is more likely that successful, viable products will result.
PHASE 1 - CONCEPT This phase begins with the end result of having completed solid concept sketches, initial market tests, a beginning business plan with enough information about the project to: (1) Show to interested investors or (2) Make a decision, based on the information given, to continue on with the process and fund Phase 2. The steps in this process are as follows:
P1.1 - Market Research P1.2 - Concept Sketchs P1.3 - Preliminary Patent Protection P1.4 - 1st Market Presentation P1.5 - Market Test P1.6 - Preliminary Cost Estimates P1.7 - 1st Business Plan P1.8 - Final Presentation Resulting in funding for Phase 2
PHASE 2 - DEVELOPMENT This phase focuses on creating a workable prototype, exploring the first branding ideas, packaging concepts, getting more accurate factory costing based on the current materials in the 1st prototype and getting responses from the target market. From here the business plan can be updated and a final presentation can be made to investors or to yourself, that will allow the decision to be made to fund phase 3. The steps in this process are as follows:
P2.1 - Control Drawings or CAD Art P2.2 - 1st Prototype P2.3 - 1st Branding Ideas P2.4 - 1st Package Design Concepts P2.5 - Factory Costing P2.6 - 2nd Level of Idea Protection P2.7 - 2nd Market Presentation P2.8 - Feasibility Test P2.9 - 2nd Business Plan P2.10 - Final Phase 2 Presentation Resulting in funding for Phase 3
PHASE 3 - MARKETING During this phase, we begin outlining a marketing program that will need to be launched well before the products have completed the manufacturing process. The branding, branding protection, final package design, 1st factory production sample, all come together to culminate in showing a product at a trade show and taking enough advanced orders for the product to make it worth funding Phase 4. The steps in this process are as follows:
P3.1 - Brand Market Test P3.2 - Brand Final Graphics P3.3 - Brand Copyright, Trademarks P3.4 - Marketing Plan P3.5 - Master Model P3.6 - Master Package P3.7 - 1st Production Sample P3.8 - Production Sample Approval P3.9 - Sales Support P3.10 - Tradeshow Support P3.11 - 3rd Business Plan Resulting in enough pre-production orders to justify investors to fund Phase 4.
PHASE 4 - MANUFACTURING This is the most expensive phase. If all other phases were completed in the earlier phases, this one should result in selling enough products to be able to fund the next run of this product. This phase focuses on the final manufacturing, quality control, shipping, distribution, marketing support for the product launch and setting up a system so that the product can be manufactured over and over again easily. The steps in this process are as follows:
P4.1 - Master Molds P4.2 - Manufacturing P4.3 - Package Assemble P4.4 - Quality Control P4.5 - Shipping P4.6 - Distribution P4.7 - Marketing Support P4.8 - System Creation and Support P4.9 - Updated Business Plan Resulting in enough sales to be able to fund a second season of production for this product.