There are many horror stories about marketing campaigns that failed due to research not being done.
With the strong resistance encountered from consumers today, finding the ‘go buttons’ on your public is vital to successfully launch new products or services, and to keep the cash register ringing for existing products.
Our proprietary services include: • Who will buy the product? • What are the distribution channels? • What does the consumer expect from the product or service? • What are the key consumer buttons that will trigger a sale? • Who and what is the competition? • How will this product compare to the competition? • What is the positioning for the product?
Market research should be a vital part of product development, from the original idea right through to the implementation of the marketing campaign.