A common mistake for naming a new product—especially those in a new category—is to put the existing company name on a new brand. The good news is that you don’t have be a Fortune 500 company to develop a new product name and a successful brand. Think of Yahoo, FedEx, eBay, Starbucks, Linux, Amazon, Yahoo!, Priceline and Monster.com.
Product naming solutions are solved at ASaP though a series of proprietary surveys and scientific research. Our methodical system will determine what the consumer expects from the product or service and what the key consumer buttons are that will trigger a sale.
Based on this information, the creative team will develop product names that integrate the product positioning and forward the objectives of the brand.