We live in an over-communicated society and this makes marketing even more challenging. One action that can increase your chances of success is a carefully worked out product positioning.
Product positioning is a marketing concept where people relate something new to the things they already know and have an opinion about in their mind.
To position a product, one has to take into account existing positioning in the marketplace. You need to develop a "position" in the prospect’s mind that takes into account a product's strengths and weaknesses in relationship to your competitors.
The correct positioning for a product or company would be determined by ASaP’s research and proprietary surveys. An effective product positioning is VITAL to the success of a company.